ASOS has committed to 100% sustainable cotton by 2025.
"Denim is an investment product with a longer life cycle than most garments, but is one of the most water consuming materials and has high manufacturing waste statistics. Our Sustainable Denim strategy aims to reduce the amount of virgin materials and water used in denim production, and promote sustainable design and production."
ASOS has increased the use of recycled cotton in their fabrics by collaborating with the European Clothing Action Plan (ECAP) and REMOkey to help embedding circularity into their supply chain. ASOS has stocked 17,300 Mens and Womenswear recycled denim items containing 18% to 24% post-consumer denim."