Zerosettanta studio @ Pitti Uomo 2020
a family clothing company from Florence since 1948 – presents a Zerosettanto studio men’s coat made with 100% recycled content at Pitti Uomo, one of the most important events for men’s fashion.
The project, after years of experimentation and refinement, was born from the collaboration with REMOkey. “Our work began in 2013, but now we present ourselves officially with a certified label and a serious calculation of the entire route. Also because the market perspective has changed: if a few years ago a high-end garment made with regenerated fabric was not ‘understood’ by consumers, today concepts such as reuse and respect for the environment are sought after and appreciated.” explains Marco Landi.
“The green direction is the future and we who have always followed sustainability paths now want to accelerate”